I dropped my NAW subscription about a year ago because of the article to advertising ratio. The only reason I held on to it as long as I did was because it focused on deer. I used to get some of the others (Outdoor Life, Field & Stream, etc.) and when they started running mountain bike
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and similar articles, I dropped them. Sure glad I dumped NAW before they started turkey articles!
I'd go along with putting the ads at the back of the mag, heck, I don't pay attention to them anyways, but it would be easier to ignore them at the back (and not have to look for stories continued in the back).
Seems like they are trying to only have "exclusive" stories which with the internet, is very difficult to do these days. Maybe have a few "exclusives" but throw in a bunch more stories even if they have been on the internet/in other mags to beef up the content.
One thing that really irks me is putting font over pictures. I HATE that!!!!! Not saying NAW did it that I can remember, I just can't stand it in general. I don't want to try to struggle to read it. Some magazines changed the color of the font so it will be more visible. That doesn't help those who are color blind.
Partner with B&C to run their "trophy watch" as a section in the mag?