I won a couple bags last year. Planted one, end of August or so- it germinated really well but then it got too dry to really put out much last fall. Looked like it was starting ok this spring and I frost seeded over it. Haven't been back to look in the last 3 weeks, dying to get there.
I usually mix my own seed as I know what I want but "big name" seed is really an easy way to get started.