Not trying to bash anyone here, but you guys must not spend a whole lot of time in the hunting Lab market. $750 bucks is not at all uncommon, and $1000+ isn't unheard of. I paid $850 for my last female and didn't even blink. Here is my advise, take it or leave it. The initial purchase price of a dog will be a drop in the bucket when you figure the lifetime expense of dog ownership. My dogs cost me about $1000 a year each for food, vet bills, and training materials such as bumpers and live birds. So if the lab lives ten years what is the difference between $10,000 and $10,500 over the dogs lifetime? And keep in mind that a puppy mill problem, or a retard as someone said, will cost at least $300. A good dog from a respectable breeder can start at $500. That $200 bucks more seems like a bargain now doesn't it. The most important thing is to talk to the breeder and SEE BOTH PARENTS. If they are good looking, hard working, obidient, and friendly there is a good chance the pups will be also. NO guarantees though. It is much easier to pick a pup from a good litter than to pick a good pup from a bad litter. Also keep in mind that some top end dogs that come from proffesional breeders are going to cost more. The breeders have much more money invested in training, travel, and maintenance of the parents. They recover some of their costs by selling the pups at higher prices. If it is a lab that is someones housepet well, not much time or money invested = cheaper pups. Most quality breeders will tell you they dont net much money on the sale of the pups. They just have too much invested. Bottom line is- check out the parents, spend some time with them, get a good feel. If you like them then you should be ok. If the breeders seems edgy about letting you see the parents, look elsewhere. Sorry about the rant but I have seen too many people try to save a few bucks when buying a pup just to end up miserable down the road. Keep in mind what my Grandpa told me, a man who handled and trained more dogs than I will see in my life. He said "A great dog never lives long enough, but a piece of sh** will live to be fifteen!" And I have found this to be true. I have a fourteen year old GSP to prove it! Hope this helps and good luck with the new pup!