I would have to disagree with Teeroy, but everyones taste and preference is different. I had several friends try it at the IB fall festival and they thought it was great. It may be a little strong at first but then it mellows and seems to do its job. I dont think its a leisure gum but it sure beats sucking on Chlorophyll tablets or chewing on pine, sage, ceder, etc. The good thing is anyone can make a product taste or smell good, but does it work. I sure dont like smelling most scents either. This gum really seems to eliminate breath and I think most serious hunters know that one of the keys to being scent free begins with your breath.. However, the bottom line is to hunt the proper wind direction and if a product can give you an extra 10 seconds before you get busted, Im all for it. I dont think you can ever beat a mature animals nose, exspecially if they are downwind and the wind currents are going at him... It may not be for everyone, but until there is something better, I will sure try it.