As someone else has already said...if we are really tired of the commercialization of hunting, whether it is via magazines, videos, endorsements, etc, then we simply need to spend our money on products that are not represented by celebrities and "pro" hunters. Don't patronize the celebrities so much and the companies will have no reason to boost them up there.
Having said that though, the longest lines and biggest crowds that I remember from the past 2 or 3 Iowa Deer Classics that I attended were around certain "celebrity" deer hunters. Hey, it's a free country, so I am not going to say people shouldn't do that if they want to. But if we don't like the commercialization factor then we can't, in the macro sense, behave as groupies in the presence of a "celebrity".
Also, there is no doubt in my mind that some pro hunters will switch their allegiance from one product to another based upon the sponsorship dollars that are attached to it. Solution - we just need to overlook these celebrity endorsers and buy smart.
It didn't really bother me so much that NAW included turkeys in their magazine as it did some. I am more disappointed that NAW has slid to such a heavy mix of ads and that there are "articles" every month that are nothing more than a glorified collage of commercials for various companies.