I think they just wanted a picture with all the family and the deer they've taken over the years. Look at what they are wearing, nobody would wear all that after hauling all those deer out of the woods, plus stacking them on what looks like a warm day. If you compare the two photos the second one all the deer have half shut eyes, and mouths hanging slightly open. The top picture all deer look groomed just like the people in the picture. So thats my 2 cents worth, I think it looks like a good idea, nothing like family and hunting.